From a single act of kindness to a movement changing millions of lives.
Jasmine Crowe-Houston is reimagining how we fight hunger — transforming surplus into opportunity and impact into lasting change.
Turning Waste Into Opportunity
Jasmine Crowe-Houston founded Goodr with a clear mission: eliminate hunger and reduce waste.
By leveraging technology and logistics, Goodr redirects surplus food from businesses to communities in need — transforming what would be discarded into consistent, dignified access to meals.
But beyond food recovery, Goodr is building infrastructure for long-term impact. From grocery stores to innovative distribution models, the company is creating scalable systems that address both food insecurity and environmental waste at their root.
Recognized as one of Fortune’s World-Changing Companies and featured on the Inc. 5000, Goodr continues to set a new standard for mission-driven innovation.
By the Numbers
Real impact, measured in action — from meals delivered to waste diverted, every number represents lives reached and systems transformed.
40M+
Meals delivered to communities in need
27M+
Pounds of waste diverted from the landfill
30+
Grocery stores opened
66M+
Carbon Dioxide Emissions Prevented
Feeding Hope
In Feeding Hope, Jasmine shares the journey behind building Goodr — along with a practical framework for creating mission-driven enterprises.
Blending personal story with actionable strategy, the book explores how to align purpose with profit, build resilient teams, and use technology to solve real-world problems like food insecurity.
Available July 21 wherever books are sold.
Scaling Impact on
Jasmine’s TED Talk has reached over 3 million viewers, inspiring entrepreneurs, leaders, and changemakers to rethink how impact can be built, measured, and scaled.
Rather than treating purpose as an add-on, she challenges organizations to design impact directly into their business models.
Recognition & Influence
Jasmine’s work has been recognized globally — from leading business publications to major cultural platforms — reflecting both the scale and significance of her impact.
Named one of Fortune’s World-Changing Companies
Recognized on the Inc. 5000 as one of America’s fastest-growing companies
Featured among top founders and innovators by leading global institutions