Meet Jasmine Crowe-Houston
Jasmine Crowe-Houston is an award-winning social entrepreneur, author, and the founder and CEO of Goodr, a sustainable waste management and hunger solutions company that uses technology to reduce food waste and provide dignified access to nutritious food.
The Journey
Since founding Goodr in 2017, Jasmine has led the company in opening 30 Goodr Grocery Stores nationwide, including its first hybrid model that serves families for free while also being open to the public. Goodr has diverted over 27 million pounds of materials from landfills and delivered nearly 40 million meals to communities in need across the United States.
Her debut book, Feeding Hope, offers a powerful blend of memoir and mission, providing a blueprint for building purpose-driven enterprises that can change systems, and change lives. Jasmine lives in Atlanta with her husband and two daughters.
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Recognition & Impact
Under her leadership, Goodr has been named a World-Changing Company by Fortune Magazine and recognized on the prestigious Inc. 5000 list as one of America’s fastest-growing private companies.
Jasmine has also been honored as one of Entrepreneur Magazine’s Top 100 Influential Female Founders, one of Goldman Sachs’ Most Intriguing Entrepreneurs, and one of Insider’s 100 People Transforming Business. Her work has been featured in Oprah Magazine, Forbes, Fast Company, CNBC, and The New York Times.
She currently serves on the boards of the Metro Atlanta Chamber, Drawdown Georgia, the Wellstar Health Foundation, and the Invest Atlanta Emerging Markets Board, helping guide strategic efforts at the intersection of health, climate, equity, and inclusive economic development.
Award-Winning TED Speaker
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Jasmine Crowe-Houston is an award-winning TED speaker known for her powerful storytelling and real-world insights on social impact, entrepreneurship, and innovation.
Through her talks, she challenges audiences to rethink how we approach systemic issues like hunger and sustainability—showing how bold ideas, when paired with action, can create meaningful change.
Her voice has resonated with global audiences, positioning her as a leading thought leader in mission-driven business and purpose-led innovation.