About the book

Feeding Hope: How to Build a Mission-Driven Enterprise to Create Change by Jasmine Crowe-Houston is a book that blends memoir with strategy, offering a guide for creating impactful, mission-driven businesses, inspired by her work with the food waste and hunger relief company, Goodr.

It provides actionable frameworks for entrepreneurs on how to align purpose with profit, navigate funding challenges, build teams, and use technology to solve real-world problems like food insecurity, all while maintaining a focus on social impact. 

What readers will gain

A deeper understanding of how to transform ideas into action—learning how to navigate funding challenges, build strong teams, and use technology as a tool for solving real-world problems.

More importantly, they’ll walk away with a clearer framework for building something meaningful—balancing growth, impact, and long-term sustainability.

Key Themes & Takeaways

From personal mission to business

The book details Crowe-Houston's journey from feeding people from her own kitchen to founding Goodr, a company that uses technology to redirect surplus food to those in need.

Profit with purpose

It addresses the challenge of balancing financial sustainability with a social mission, offering strategies for pricing, partnerships, and proving impact.

Learning from failure

Crowe-Houston shares candid lessons from setbacks and missteps, showing how to use them as turning points for growth.

Technology for good

The book highlights how to leverage technology not just for novelty, but to solve complex human problems, such as food waste and hunger.

Sustainable growth

It provides strategies for aligning an organization's purpose, people, and revenue for long-term success and impact.

Available on Amazon and wherever books are sold

Ready to Build Something That Matters?

Take the first step toward a mission-driven business.

Pre-Order the book

Available July 21 wherever books are sold.